Janome — Blue Jean Baby «Stitch Story»

Video to promote new embroidery machine. The «actresses/models» are actual women who are part of the San Antonio Quilting Guild, the «Hot Tamales.» This video features a few of them wearing jackets that they made as part of their group, sewn on Janome sewing machines. Shot in Texas.

Campaign asset to be used for new mid-range sewing and embroidery machine. Leveraged by dealers and corporate on websites, social media, and even some local television. Rolled out at bi-annual dealer convention.

Executive Creative Director — Gillian Lynch
Director — Eric Olson
Producer — Gillian Lynch
Account Director — Gillian Lynch
Creative Director — Eric Olson

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